Gaggle Studios was founded in 2020, and the size of the company is between 11 and 50 people. Judging from an announcement issued by the development team, it can be seen that the popularity of the game in China caught them off guard. After that, players poured into major social platforms to search for the game, and the next day, it appeared on the trending topics list compiled by Weibo and Bilibili. On January 2, the number of online players of Goose Goose Duck exceeded 470,000, causing the server to crash that night. In December, professional players livestreaming the game promoted its further spread. In October last year and even earlier, various top livestream anchors were playing this game. What has really driven its success is the rich clipped videos and livestreaming materials. These unique designs have not been enough to support the game’s popularity in China. For example, vultures need to eat two or three corpses to win, while dull birds must find ways to get people to vote and kick themselves out. The conditions for victory of good people and killers are the same as those in traditional werewolf games, while the neutral team needs to meet some special conditions in order to win. The game is based on a rich identity system in which players are mainly divided into three camps – good people, neutral people and killers. Goose Goose Duck was released for free download on the Steam platform in October 2021, and its average amount of users remained at around 10,000. On January 11, the developer posted a message in the Steam community for the game, saying that maintenance is progressing smoothly now and denying rumors that the game has been acquired or distributed by Tencent. After “Goose Goose Duck,” a social deduction game produced by Gaggle Studios, became popular in China, its server crashed repeatedly and the firm had to halt service to carry out maintenance.
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